Research

I believe that research should not remain confined to academic circles. 

Popular science communication allows me to share insights with broader audiences, bridging the gap between scholarly work and public interest. 

Through podcasts, videos, and media outreach, I aim to make complex topics, such as digital transformation, AI, sustainability, and human–robot interaction, accessible, engaging, and relevant to everyday life.

Why Popular Science?

Popular science is not an optional add-on to my academic work; it lies at the heart of my commitment to open science and responsible scholarship. I view knowledge as a public good, and I am dedicated to ensuring that my research speaks not only to academics but also to policymakers, practitioners, and society at large.

By making research publicly accessible, I aim to:

• Enrich societal debate on digital and ecological transformations

• Advance evidence-based policymaking at national and international levels

• Build bridges between academia, industry, media, and civil society

• Inspire the next generation of researchers and students

My outreach efforts have achieved tangible impact:

🔹 Over 10,000 LinkedIn followers actively engage with my research updates

🔹 My work is cited in global media, policy documents, and patents

🔹 I actively champion open science, as a DORA signatory and supporter of the TOPS guidelines

Through LnuPlay podcasts, YouTube, and media engagement, I practice knowledge democratization by transforming academic research into a shared resource that fosters understanding, dialogue, and positive change.