2025

Ozturkcan, S., & Merdin-Uygur, E. (2025). Technological transformation in human-robot and human-AI ensembles in marketing and consumer services: Activity theory and a socio-cultural framework. In N. Uray, M. Kiygi-Calli, & P. Tosun (Eds.), The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being. London: Palgrave Macmillan.(forthcoming).

Work-in-progress

2024

Billore, S., Genc, E.A., & Ozturkcan, S. (2024). Brand museums, commodification of cultural heritage, and cultural transfer: The case of the IKEA Museum. Scandinavian Journal of Management. https://doi.org/10.1016/j.scaman.2024.101388.

Tanaltay, A., Ozturkcan, S., & Kasap, N. (2024). Decoding digital engagement: A comparative analysis of English and Turkish brand post popularity dynamics on platform X. Journal of Research in Interactive Marketing. https://doi.org/10.1108/JRIM-10-2023-0368

Farhoudinia, B., Ozturkcan, S., & Kasap, N. (2024). Emotions unveiled: Detecting COVID-19 fake news on social media. Humanities and Social Sciences Communications, 11, 640. https://doi.org/10.1057/s41599-024-03083-5 

Merdin-Uygur, E., & Ozturkcan, S. (2024). The robot saw it coming: Physical human interference, deservingness, and self-efficacy in service robot failures. Behaviour & Information Technology.  https://doi.org/10.1080/0144929X.2024.2351195 

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2024). Gender differences in leaders' crisis communication: A sentiment-based analysis of German higher education leaderships' online posts. Studies in Higher Education, 49(4), 609-622. https://doi.org/10.1080/03075079.2023.2246505

Ozturkcan, S. (2024). The right-to-repair movement: Sustainability and consumer rights. Journal of Information Technology Teaching Cases, 14(2), 217-222.  https://doi.org/10.1177/20438869231178037 

Ozturkcan, S., & Ozdinc, M. (2024). Flygskam and its implications for sustainable tourism: A social media analysis of the flight shaming. In M. Palazzo & P. Foroudi (Eds.), Marketing and consumer behaviour in sustainable tourism (pp. 158-173). London: Routledge. ISBN 9781032483511. https://doi.org/10.4324/9781003388593-12 

Ozturkcan, S. (2024). Game prosumption. In N. Lee (Ed.), Encyclopedia of computer graphics and games (pp. 287-298). Springer. https://doi.org/10.1007/978-3-031-23161-2_133 

Ozturkcan, S. (2024). Virtual reality retailing. In N. Lee (Ed.), Encyclopedia of computer graphics and games (pp. 345-356). Springer. https://doi.org/10.1007/978-3-031-23161-2_163 

Conferences

Tanaltay, A., Ozturkcan, S., & Kasap, N. (2024). Emotion Recognition in Multilingual Social Media for Marketing Technology Applications. 2024 MarkTech Conference, 13-14 Dec 2024, Columbia Business School, New York (NY). 

Toral, I., & Ozturkcan, S. (2024). Brandlessness: A rising trend among digital nomad consumers and retail designers of non-fungible tokens. 9th Nordic Retail and Wholesale Conference, 6-7 Nov 2024, Lund University, Sweden.

Billore, S., & Ozturkcan, S. (2024). Beyond Billy: Exploring the power of consumer imagination in the IKEA digital museum. 9th Nordic Retail and Wholesale Conference, 6-7 Nov 2024, Lund University, Sweden.

Merdin-Uygur, E., & Ozturkcan, S. (2024). Harassing technology in public spaces: Initial insights from practitioners regarding mistreatment of robots. 21st Annual Symposium of the Academy of Marketing’s Arts, Heritage and Non-Profit Special Interest Group, 6 Sep 2024, Edinburgh Business School Heriot-Watt University, UK.

Gashi, S., & Ozturkcan, S. (2024). Entrepreneurship in precarious environments: A tale of digital wizards and social warriors. Global Research Conference on Marketing and Entrepreneurship, 5-7 Aug 2024, Rutgers University, New Brunswick (NJ).

Ozturkcan, S., Berndt, A., & Angelakis, A. (2024). Mending clothing to support sustainable fashion. 31st Annual Conference by the Consortium for International Marketing Research (CIMaR), 10-13 Jun 2024, University of Gävle, Sweden.

2023

Farhoudinia, B., Ozturkcan, S., & Kasap, N. (2023). Fake news in business and management literature: A systematic review of definitions, theories, methods, and implications. Aslib Journal of Information Management. https://doi.org/10.1108/AJIM-09-2022-0418

Ozturkcan, S. & Kitapci, O. (2023). A Sustainable Solution for the Hospitality Industry: The QR Code Menus. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869231181599

Merdin-Uygur, E., & Ozturkcan, S. (2023). Consumers and service robots: Power relationships amid COVID-19 pandemic. Journal of Retailing and Consumer Services, 70(January), 103174. https://doi.org/10.1016/j.jretconser.2022.103174 

Ozturkcan, S. (2023). Technology and disaster relief: The Türkiye-Syria earthquake case study. In L. Aldieri (Ed.), Innovation - Research and development for human, economic and institutional growth [Part of the book series "Business, management and economics," Series Editor: Taufiq Choudhry] (pp. 123-145). London: IntechOpen. ISBN: 9781837689972. https://dx.doi.org/10.5772/intechopen.111612 

Johnson, E.R., Martinez, M.C., & Ozturkcan, S. (2023). Public health communication with big data: Comparison of the United States versus the Nordic region in the context of COVID-19. In F. Çebi, G.D. Cömert, G.İ.S. Bolatan, A.T. Tekin & A. Çorum (Eds.), Opportunities and Challenges of Engineering Applications in the Digital Age (pp. 213-228). Istanbul: Nobel. ISBN: 9786253710422. https://zenodo.org/doi/10.5281/zenodo.10655567 

Ozturkcan, S., Kasap, N., Arin, I., & Saygin, Y. (2023). Reflections of social support on Twitter: The Case of the Soma mine disaster in Turkey. In B. Alareeni, A. Hamdan, R. Khamis, & R. El Khouryand (Eds.), Digitalisation: Opportunities and challenges for business Vol.2 [Part of the Lecture Notes in Networks and Systems] (pp. 79-88). Cham: Springer. ISBN 9783031269561. https://doi.org/10.1007/978-3-031-26956-1_8 

Conferences

Ozturkcan, S. (2023). Robot yönetimi: Geleceğin iş dünyasına hazırlanmak (Robot management: Preparing for the future of business). Keynote Speech at the International Business Congress, 7-9 Sep 2023, Nişantaşı University, Istanbul, Turkey. https://doi.org/10.5281/zenodo.10059142 

Angelakis, A., Inwinkl, P., Ozturkcan, S., Berndt, A., Winkler, R., & Hodzic, N. (2023). Female CEOs: A structured literature review. Paper presented at the International Symposium in Business (in partnership with the British Academy of Management), 24-28 Jul 2023, Greece. https://doi.org/10.5281/zenodo.10059171 

Toral Manson, I., Ozturkcan, S., & Jain, H. (2023). Revolutionizing responsible fashion retail with metaverse: Exploring Generation Z's perceptions. Paper presented at the Academy of Marketing Conference: From Revolution to Revolutions, 3-6 Jul 2003, University of Birmingham, UK.  https://doi.org/10.5281/zenodo.10061889 

Merdin-Uygur, E., & Ozturkcan, S. (2023). The effect of human interference in robotic service failures on customer comfort and customer aggression. Paper presented at the Academy of Marketing Conference: From Revolution to Revolutions, 3-6 Jul 2003, University of Birmingham, UK.

Merdin-Uygur, E., & Ozturkcan, S. (2023). The effect of human interference in robotic service failures on customer comfort and customer aggression. Paper presented at Frontiers in Service, 15-18 Jun 2023, Maastricht, the Netherlands.

Ozturkcan, S., & Merdin-Uygur, E. (2023). Mapping the landscape of service robots in hospitality: A bibliometric analysis. Paper presented at the 4th International Hospitality Conference on Hospitality Robotics: Engineering, Experience, Ethics, 8-9 Jun 2023, Amsterdam, the Netherlands. https://doi.org/10.5281/zenodo.10116606 

Ozturkcan, S., Merdin-Uygur, E., Yilmaz, F., & Ince, O. (2023). Human-robot partners in healthcare services. Paper presented at the AIRSI2023 The Metaverse Conference, 15-17 May 2023, University of Zaragoza, Spain.

Makul, S., Ozturkcan, S., Kitapci, O., & Merdin-Uygur, E. (2023). Navigating the new norm in restaurants: To continue (or not) with the QR- code menus. Paper presented at the AIRSI2023 The Metaverse Conference, 15-17 May 2023, University of Zaragoza, Spain.

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2023). Gender (still) matters in the crisis communication: A sentiment-based analysis of German higher education leaderships' online posts in the context of COVID-19. Paper presented at the 25th Hochschulmanagement Workshop-Conference, 23-24 Feb 2023, University of Vienna.

2022

Ozturkcan, S., Senel, K., & Ozdinc, M. (2022). Framing the central bank digital currency (CBDC) revolution. Technology Analysis & Strategic Management, 1-18. https://doi.org/10.1080/09537325.2022.2099261  

Ozturkcan, S., & Merdin-Uygur, E. (2022). Humanoid service robots: The future of healthcare? Journal of Information Technology Teaching Cases, 12(2), 163-170. https://doi.org/10.1177/20438869211003905 

Akiskali, T., Kitapci, O., & Ozturkcan, S. (2022). Service robots in the hospitality industry: A state-of-the-art literature review. In P. Buonincontri, L. Errichiello, R. Micera, & G. Del Chiappa (Eds.), Tourism, Hospitality and Culture 4.0: shifting towards the metaverse [Tourism Studies on the Mediterranean Region, Vol.2] (pp. 75-96). New York: McGraw-Hill Education. ISBN 9788838657566.  https://zenodo.org/doi/10.5281/zenodo.10655608 

Ozturkcan, S., Arin, I., Kasap, N., and Saygin, Y. (2022). Twitter reflections on Syrian conflict from Turkey. In B. Alareeni & A. Hamdan (Eds.), Financial Technology (FinTech), Entrepreneurship, and Business Development (pp. 833–857). Lecture Notes in Networks and Systems, vol 486. Cham: Springer. ISBN 9783031080876. https://doi.org/10.1007/978-3-031-08087-6_58.

Ozturkcan, S. (2022). Sustainable branding in global fast-fashion: Consumers' and distant supply chain stakeholders' solidarity via social media. In J. Bhattacharyya, M. S. Balaji, Y. Jiang, J. Azer, & C. Hewege (Eds.), Dealing with socially responsible consumers: Studies in marketing (pp. 299-314). Palgrave Macmillan. ISBN 9789811944567. https://doi.org/10.1007/978-981-19-4457-4_17  

Conferences

Ozturkcan, S., Kasap, N., Arin, I., & Saygin, Y. (2022). Reflections of social support on Twitter: The case of the Soma mine disaster in Turkey. Paper presented at the International Conference on Business and Technology (ICBT’2022), 12-13 Nov 2022, Istanbul, Turkey.

Johnson, E.R., Martinez, M.C., & Ozturkcan, S. (2022). Complications in big data-based communication in the wake of COVID-19: A comparison of North American and Nordic practices of multinational healthcare corporations. Paper presented at the Engineering and Technology Management Summit 2022, 20-21 Oct 2022, Istanbul, Turkey.

Merdin-Uygur, E., & Ozturkcan, S., (2022). Robots falling flat on the marketers’ faces. Paper presented at the Unanticipated and Unintended Consequences of Service Robots in the Frontline - Online Workshop, 15 Sep 2022, University of Surrey, the UK.

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2022). How do university rectors and vice-rectors communicate in times of crises such as the COVID-19 pandemic? A sentiment-based study. Paper presented at the British Academy of Management - International Symposium in Finance, 29-31 Jul 2022, Kissamos, Crete, Greece.

Merdin-Uygur, E., & Ozturkcan, S. (2022). The emerging “we” tribe of human-robot partners in consumption spaces. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

Tanaltay, A., Ozturkcan, S., & Kasap, N. (2022). Unpacking emotion on social media marketing in global and emerging local market contexts with evidence from big data. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

Tanaltay, A., Ozturkcan, S., & Kasap, N. (2022). A cross-cultural analysis of emoticon utilization in social media branding communication. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

Farhoudinia, B., Ozturkcan, S., & Kasap, N. (2022). Lexicon-based sentiment analysis of fake news on social media. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2022). How do university rectors communicate in times of crises such as the COVID-19 pandemic? A Sentiment-Based Study. Paper presented at the 10th International Conference on Contemporary Marketing Issues, 8-10 Jul 2022, Naxos, Greece. - Best Paper Award

Ozturkcan, S., & Ozdinc, M. (2022). Producotting: The co-creative spin-off of boycotting and buycotting. Paper accepted to the Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

Tufan, P., Ozturkcan, S., & Ozdinc, M. (2022). How does collectively seeking social media community support help employees solve organizational injustice-related problems? An analysis of Twitter Big Data. Paper accepted at the Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

Ozturkcan, S. (2022) Sağlık hizmetlerinde insansı robotların kullanımı (Using humanoid robots in healthcare services). Paper presented at the 3. Uluslararası Sağlıkta Yapay Zeka Kongresi (3rd International Conference on AI in Healthcare), 11-13 May 2022, Online.

2021

Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app.  Journal of Information Technology Teaching Cases, 11(1), 8-13. https://doi.org/10.1177/2043886920947110  

Senel, K., Ozdinc, M., & Ozturkcan, S. (2021). SPE approach for robust estimation of SIR model with limited and noisy data: The case for COVID-19. Disaster Medicine and Public Health Preparedness, 15(3), e8-e22. https://doi.org/10.1017/dmp.2020.220

Ozturkcan, S. (2021). Fashion accessory brand development via up-cycling of throwaway clothes – the case of Chapputz. In J. Bhattacharyya, M. K. Dash, C. Hewege, S. B. Makam, & L. W. Marc (Eds.), Social and sustainability marketing: A casebook for reaching your socially responsible consumers through marketing science (pp.563–574). Routledge. ISBN 9780367553630.

Conferences

Ozturkcan, S., Arin, I., Kasap, N. & Saygin, Y. (2021). Twitter reflections on Syrian Conflict from Turkey. Paper presented at the International Conference on Business & Technology (ICBT 2021), 6-7 Nov 2021, Istanbul, Turkey. - Best Paper Award

Ozturkcan, S., & Merdin-Uygur, E. (2021). Conceptualizing opportunities and challenges relevant to the inclusion of humanoid service robots in the context of COVID-19. Paper presented at the 5th International Conference on Human Interaction and Emerging Technologies (IHIET 2021), 27-29 Aug 2021, Paris, France.

Ozturkcan, S. (2021). Conceptualizing consumer paradoxes towards the central bank digital currency (CBDC) in the context of COVID-19. Paper presented at the AIRSI2021 Conference: Technologies 4.0 in Tourism, Services & Marketing, 12-14 Jul 2021, University of Zaragoza, Spain, pg. 62-68.

Ozturkcan, S. (2021). Central bank digital currency in the context of COVID-19: What the future holds for marketers and consumers? Paper presented at the Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online.

Merdin-Uygur, E., & Ozturkcan, S. (2021). Consumer Attitudes towards low vs. high power robotic services and the COVID-19 pandemic. Paper presented at the Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online. 

Ishäll, L., Aktas, V., Bjursell, C., Ozturkcan, S., & Backlund, J. (2021). Experiences of the effects of digitalisation on learning, social interactions and the work environment: A qualitative pilot study during a global pandemic (Upplevelser av digitaliseringens effekter på lärandet, sociala interaktioner och arbetsmiljön: En kvalitativ pilotstudie under global pandemi). Paper presented at the FALF - Forum for Working Life Research - Digital Conference, 14-16 Jun 2021, Sweden.

2020

Senel, K., Ozdinc, M., Ozturkcan, S., & Akgul, A. (2020). Instantaneous R for COVID-19 in Turkey: Estimation by Bayesian statistical inference. Turkiye Klinikleri Journal of Medical Sciences, 40(2), 127-131. https://doi.org/10.5336/medsci.2020-76462 

Ozdinc, M., Senel, K., Ozturkcan, S., & Akgul, A. (2020). Predicting the progress of COVID-19: The case for Turkey. Turkiye Klinikleri Journal of Medical Sciences, 40(2), 117-119. https://doi.org/10.5336/medsci.2020-75741 

Ozturkcan, S. (2020). The deadly gamification challenge of #BlueWhale.  In A. L. Brooks & E. Brooks (Eds.), Games, gamification and accessible games [Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 328)] (pp.785–787). Cham: Springer International Publishing.

Ozturkcan, S., & Ozdinc, M. (2020). A deadly game user experience: The case of #BlueWhaleChallenge.  In B. Bostan (Ed.), Game user experience and player-centered design (pp.395-407). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-37643-7_18 

2019

Ozturkcan, S., Kasap, N., Tanaltay, A., & Ozdinc, M. (2019). Analysis of tweets about football: 2013 and 2018 leagues in Turkey. Behaviour & Information Technology, 38(9), 887-899. https://doi.org/10.1080/0144929X.2019.1583284 

Fiş, A.M., Ozturkcan, S., & Gür, F. (2019). Being a woman entrepreneur in Turkey: Life role expectations and entrepreneurial self-efficacy. SAGE Open, 9(2), 1–19. https://doi.org/10.1177/2158244019846192

Ozturkcan, S., & Tuncalp, D. (2019). TazeDirekt.com: The branding charm or the operational Basics? In J. Byron & D. Medway (Eds.), Case studies in food retailing and distribution (pp.37-52). Cambridge: Woodhead Publishing Limited. ISBN 9780081020371. https://doi.org/10.1016/b978-0-08-102037-1.00004-9 

Conferences

Ozturkcan, S., Kasap, N., Ozdinc, M., & Tanaltay, A. (2019). Digital national currency: Example of Sweden and e-Krona. Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, 2-3 Dec 2019, Valencia, Spain.

Ozturkcan, S. (2019). The deadly gamification challenge of #BlueWhale. Paper presented at the ArtsIT 2019 – 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, 6-8 Nov 2019, Aalborg, Denmark. 

Ozturkcan, S. (2019). Digital national currency: coming soon to a market near you. Paper presented at the TUBITAK 2221 Seminar in Sabanci University SOM.

2018

Ozturkcan, S., & Yolbulan-Okan, E. (Eds.). (2018). Marketing management in Turkey (Marketing in emerging markets). London: Emerald Publishing Limited. ISBN 9781787145580.

Ozturkcan, S., & Yolbulan-Okan, E. (2018). Introduction. In S. Ozturkcan & E. Yolbulan-Okan (Eds.), Marketing management in Turkey (Marketing in emerging markets, Volume) (pp.3-8). London: Emerald Publishing Limited. https://doi.org/10.1108/978-1-78714-557-320181002 

Ozturkcan, S. (2018). Game prosumption. In N. Lee (Ed.), Encyclopedia of computer graphics and games. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-08234-9_133-1 

Ozturkcan, S. (2018). Virtual reality retailing. In N. Lee (Ed.), Encyclopedia of computer graphics and games. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-08234-9_163-1 

Ozturkcan, S. (2018). The rise and fall of a fake psychologist as an Instagram celebrity. In T. Tuten & M.R. Solomon (Eds.), Social media marketing (3rd ed.) (pp.104-106). ISBN 9781526423870. New York: Sage Publications.

Ozturkcan, S. (2018). PASHA Bank Turkey: An inter-regional marketing strategy [Case study]. The Case Centre, Reference no. 518-0023-1.

Conferences

Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., & Ozturkcan, S. (2018). A study of Swedish eyewear retailer's smartphone-based augmented reality application. Paper presented at the Engineering Technology Management Summit, 4-5 Oct 2018, Istanbul, Turkey, (p.350-355).

Ozturkcan, S., and Merdin-Uygur, E. (2018). Will robots conquer services? Attitudes towards anthropomorphic service robots. Paper presented at the 9th International Research Symposium in Service Management (IRSSM-9), 23-27 Jul 2018, Ljubljana, Slovenia, (p.37). 

2017

Ozturkcan, S., Kasap, N., Çevik, M., & Zaman, T. (2017). An analysis of the Gezi park social movement tweets. Aslib Journal of Information Management, 69(4), 426-440. https://doi.org/10.1108/AJIM-03-2017-0064

Tuncalp, D., & Ozturkcan, S. (2017). Teaching note - Diageo in Turkey: The lion’s milk versus global spirits. In A. Adhikari & S. Roy (Eds.), Instructor's manual for strategic marketing cases in emerging markets (pp.27-34). Cham: Springer International Publishing. ISBN 9783319526966. https://doi.org/10.1007/978-3-319-52697-3_4 

Tuncalp, D., & Ozturkcan, S. (2017). Diageo: drinking lion's milk in Turkey. In A. Adhikari & S. Roy (Eds.), Strategic marketing cases in emerging economies (pp.47-60). Cham: Springer International Publishing. ISBN 9783319515434. https://doi.org/10.1007/978-3-319-51545-8_4 

Ozturkcan, S., & Tuncalp, D. (2017). iGaranti: Expanding the frontiers of mobile banking innovation.  In S. Roy, D. Mutu, & B. Nguyen (Eds.), Services marketing cases in emerging markets (pp.89-106). Cham: Springer International Publishing. ISBN 9783319329680. https://doi.org/10.1007/978-3-319-32970-3_10 

2016

Ozturkcan, S., & Şengün, S. (2016). Pleasure in pain: How accumulation in gaming systems produce grief.  In B. Bostan (Ed.), Gamer psychology and behaviour (pp.41-55). Cham: Springer International Publishing. ISBN 9783319299037. https://doi.org/10.1007/978-3-319-29904-4_3

Conferences

Fiş, A.M., &  Ozturkcan, S. (2016). Effects of essentialism on entrepreneurial intentions and efficacy. Paper presented at the 19th EBES Conference, 26-28 May 2016, Istanbul, Turkey. 

2015

Ozturkcan, S., & Şengün, S. (2015). Gaining rewards vs. avoiding loss: When does gamification stop being fun?  In D. Davis & H. Gangadharbatla (Eds.), Handbook of research on trends in gamification (pp.48-72). Hershey, Pennsylvania: IGI-Global. ISBN 1466686510. https://doi.org/10.4018/978-1-4666-8651-9.ch003 

Ozturkcan, S., & Gümüş, B. (2015). Sustaining Competitive Advantage: Turk Telekom.  In D. West, J. Ford, & E. Ibrahim (Eds.), Strategic marketing: Creating competitive advantage (3rd ed.) (pp.519-525). Oxford: Oxford University Press. ISBN 019968409X. 

Conferences

Çevik, M., Ozturkcan, S., & Kasap, N. (2015). Social media analytics: Big data approach for Twitter (Sosyal medya analitiği: Twitter için büyük veri yaklaşımı). Paper presented at the 20th National Marketing Congress (20. Ulusal Pazarlama Kongresi) (pp.145-148).

2014

Ozturkcan, S. (2014). WINNERS / V. Effie advertisement effectiveness competition - 2013 (KAZANANLAR / V. Effie reklam etkinliği yarışması - 2013), Advertising Foundation Publications (Reklamcılık Vakfı Yayınları): Istanbul. ISBN 9786056263729. 

Ozturkcan, S., Genç, E.A., & Uysal, O. (2014). You are what you check-in: Socially created values of places and online identity formation. European Journal of Research on Social Studies, 1(1), 76-79.

Conferences

Yurdakul, H., & Ozturkcan, S. (2014). Management practices in Kingdom of Saudi Arabia: Exploring perspectives of Saudi managers and Middle East expats. Paper presented at the ITMAR -2014, Vol. 1, (p. 231-248). 20-21 Oct 2014, Istanbul, Turkey. ISBN: 978-969-9948-24-4.

Gümüş, B., Varnalı, K., & Ozturkcan, S. (2014). Adoption of really new products: Retro appearance and the bandwagon effect. Paper presented at the 5th EMAC Regional Conference, (pp. 73-80). 24-26 Sep 2014, University of Katowice, Poland. ISBN 9788378752103.

Ozturkcan, S. (2014). Technology acceptance of students: An analysis of 100% online graduate program. Paper presented at the III. European Conference on Social and Behavioral Science, (pp. 220). Feb 6-8, 2014, Rome, Italy.

Ozturkcan, S., Genç, E.A., & Uysal, O. (2014). You are what you check-in: Socially created values of places and online identity formation. Paper presented at the III. European Conference on Social and Behavioral Science, (p.216). Feb 6-8, 2014, Rome, Italy.

Ozturkcan, S., & Gürsoy, G. (2014). On-line reviews’ impact on trust building. Paper presented at the Global Conference on Business and Finance (pp. 350-360), Jan 6-9, 2014, Honolulu, Hawaii, US. - Best in Session Award.

2013

Ozturkcan, S. (2013). Marketing strategy in shopping mall management (AVM yönetiminde pazarlama stratejisi). AVM Gazette.

2012

Ozturkcan, S., Kasap, N., & Eryarsoy, E. (2012). M-Goverment user acceptance potential: Cluster analysis and decision tree approach (M-Devlet kullanıcı kabul potansiyeli: Kümeleme analizi ve karar ağacı yaklaşımı)," Journal of Economics and Administrative Sciences  (C.Ü. İktisadi ve İdari Bilimler Dergisi), 13(2), 87-111.

2009

de Kervenoael, R., Ozturkcan, S., & Palmer, M. (2009). Online social capital: Understanding e- impulse buying in practice. Journal of Retailing and Consumer Services, 16(4), 320-328. https://doi.org/10.1016/j.jretconser.2009.02.007 

de Kervenoael, R., & Ozturkcan, S. (2009). Activating e-bank users: Exploring the potential impact of e-atmospherics and experiential marketing. In K. D. Hoffman, J. E. G. Bateson, E. H. Wood, & A. J. Kenyon (Eds.), Services marketing: Concepts, strategies, and cases (pp. 560-562). London: Cengage Learning. ISBN 9781844808137.

Ozturkcan, S. (2009). Internalization, Objectivation and Externalization: Formation of Hyper-Loyal Brand Communities. In K. Selvan N. (Ed.), Building brand loyalty: Issues and perspectives (pp. 55-63). ICFAI Press: India. ISBN 9788131422106.

Singh, A.K., Hadjikhani, A., Aktan, C. C., & Ozturkcan, S. (2009). Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management (Vol 1: Selected Proceedings of the Second International Conference on Social Sciences). Izmir: Social Science Research Society. ISBN 9786055741136.

Ozturkcan, S., & Bayraktar, D. (2009). Services’ Creation of Value in Supplier-Buyer Interactions (Tedarikçi-Alıcı Etkileşimlerinde Hizmetin Değer Yaratımı). ITU journal (İTÜ dergisi), 8(4), 3-12.

Ozturkcan, S. (2009). Effective Mall Management Formula (Etkin AVM Yönetiminin Formülü). AVM Gazette (7)

Ozturkcan, S. (2009). Experiential Marketing in Shopping Malls (Deneyimsel Pazarlama AVM’lerde). AVM Gazette (6).

Conferences

Ozturkcan, S. (2009). Experiential Practises via Digital Services. Paper presented at the eChallenges Conference, 21-23 Oct 2009, Istanbul, Turkey.

Ozturkcan, S., & Günay, G.N. (2009). Students’ Experiences in Business Schools. Paper presented at the 27th EuroCHRIE Annual Conference, 22-24 Oct 2009, Helsinki, Finland.

Duvan, B.S., & Ozturkcan, S. (2009). Used Car Remarketing. Paper presented at the International Conference on Social Sciences, 10-13 Sep 2009, Izmir, Turkey, pp.163-178.

Ozturkcan, S. (2009). Deneyimsel Pazarlama (Experiential Marketing). Paper presented at the Marketingist, 25-29 Jun 2009, Istanbul.

Ozturkcan, S., Kasap, N., & Eryarsoy, E. (2009). M- Government: An Analysis of Threats and Opportunities (M-Devlet: Fırsatlar ve Engeller Üzerine Bir Analiz). Paper presented at the 1st National Mobile Government Conference (1. Ulusal Mobil Devlet Konferansı), 28-29 May 2009, Ankara, Turkey.

Ozturkcan, S., Aydın, S., Ateş, M., & Tansel Çetin, A. (2009). Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Example of Marmara University Hospital. Paper presented at the International Congress on Performance and Quality in Health, 19-21 Mar 2009, Antalya, Turkey. 

Ozturkcan, S., de Kervenoael, R., Kasap, N., & Eryarsoy, E. (2009). An Actor-Network Theory (ANT) Approach: Analysis of Turkish E-Government Gateway Initiative. Paper presented at the International Conference on eG

overnment & eGovernance (Ice-Gov), 12-13 Mar 2009, Ankara, Turkey.

 de Kervenoael, R., Bozkaya, B., & Ozturkcan, S. (2009). Premium e-Grocery: Exploring Value in Logistics Integrated Service Solutions. Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, 12-14 Feb 2009, Istanbul, Turkey.

Danış, S., Ozturkcan, S., Bayraktar, D., & Çelebi, D. (2009). A Review of Timetabling and Resource Allocation Models for Light-Rail Transportation Systems. Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, 12-14 Feb 2009, Istanbul, Turkey.

Bisson, C., de Kervenoael, R., & Ozturkcan, S. (2009). Social e-Atmospherics in Practice (or not): A French and Turkish Web Designers’ Perspectives. Paper presented at the 8th International Marketing Trends Congress, 16-17 Jan 2009, Venice, Italy.

2008

de Kervenoael, R., & Ozturkcan, S. (2008). Grey Market e-Shopping and Trust Building Practices in China. In T. Kautonen & H. Karjaluoto (Eds.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media (pp.56-73). Cheltenham, UK, and Lyme, US: Edward Elgar Publishing. ISBN: 9781847205681. https://doi.org/10.4337/9781848445086.00012

Koçaş, C., & Ozturkcan, S. (2008). Econometric Modelling of Competitive Markets and Market Response (Ekonometrik Rekabet Modelleme ve Pazar Tepki Analizi), Istanbul: Istanbul Chamber of Commerce Publications. ISBN 9789944602648.

de Kervenoael, R., & Ozturkcan, S. (2008). Activating E-Bank Users: Exploring the Potential Impact of E- atmospherics and Experiential Marketing. In J. Blythe (Ed.), Consumer Behaviour. London:Cengage Learning. ISBN 9781844803811.

Ozturkcan, S. (2008). Marketing during crisis: Changing latent needs (Kriz Döneminde Pazarlama: Krizle Değişen Gizli İhtiyaçlara Dikkat). AVM Gazette, (3) 18-21.

Conferences

Çelebi, D., Bayraktar, D., &Ozturkcan, S. (2008). Multi Criteria Classification for Spare Parts Inventory. Paper presented at the 38th Computer and Industrial Engineering Conference, (pp. 1780-1787). 31 Oct - 02 Nov 2008, Beijing, China.

Ozturkcan, S., & de Kervenoael, R. (2008). Turkish e-Banking: Consumer Experiences (Türkiye’de e-Bankacılık: Tüketici Deneyimleri). Paper presented at the 13th National Marketing Congress, 25-29 Oct 2008, Cappadocia, Turkey.

Ozturkcan, S., de Kervenoael, R., Kasap, N., and Eryarsoy, E. (2008). Mobile Phone and e-Government in Turkey: Practices and Technological Choices at the Cross-Road. Paper presented at the International Conferences on Mobile Government and the Mobile Society, 16-19 Sep 2008, Antalya, Turkey.

de Kervenoael, R., Ozturkcan, S., Çetin, S., and Soylu, Y. (2008). Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), 14-17 Jul 2008, Zagreb, Croatia.

de Kervenoael, R., Ozturkcan, S., Hallsworth, A., and Canning, C. (2008). Capturing Loyalty Across Garments’ Range: The Case of Supermarket Children Clothing in the UK. Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), 14-17 Jul 2008, Zagreb, Croatia.

de Kervenoael, R., Ozturkcan, S., Eryarsoy, E., & Kasap, N. (2008). Categorizing ‘Intention to Use’ E-Government Services Through Mobile Phone: The Importance of Front Loading Activities. Paper presented at the International Conference on Information Resources Management (Conf-IRM), 18-20 May 2008, Niagara Falls, Ontario, Canada.

Bisson, C., de Kervenoael, R., & Ozturkcan, S. (2008). The Influence Of Social E-Atmospherics In Practice: Content Analysis Perspective. Paper presented at the 7th International Marketing Trends Congress,  25-26 Jan 2008, Venice, Italy. 

2007

Ozturkcan, S. (2007). Identification in Hyper-Loyalty Brand Communities. In S. Gopalan (Ed.), Making of Cult Brands (pp. 55-64). Andhra Pradesh, India: ICFAI Press. ISBN 8131408469.

Ozturkcan, S. & Bayraktar, D. (2007). Proposing Snell’s Law approach for Service-Level Requirements in Supply Chain Management (Tedarik Zinciri Yönetiminde Hizmet Seviyesi Gerekleri için Önermeler: Snell Kanunu Yaklaşımı).  In D. Bayraktar, F. Çebi, & B. Bolat (Eds.), Sıtkı Gözlü’ye Armağan  (pp. 37-48). Istanbul: Çaglayan Publications. ISBN 9789755612874.

Conferences

Ozturkcan, S., Eryarsoy, E., Kasap, N., & de Kervenoael, R. (2007). Using Mobil Phones for e-Government Services in Turkey: Analysis of Conceptual Models (Türkiye’de E-Devlet Hizmetleri için Mobil Telefonların Kullanımı). Paper presented at the Knowledge, Economy and Management Congress, 26-28 Dec 2007, Istanbul, Turkey.

de Kervenoael, R., Ozturkcan, S., & Soopramanien, D. (2007). Anticipating e-Grocery Pre-purchase Practices: Contrasting Trajectories in Households’ Organisation. Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), 29 Jun - 02 Jul  2007, San Francisco, US.

Ozturkcan, S., & Bayraktar, D. (2007). An Expert System Approach for Improving Service-Levels between Buyer and Supplier. Paper presented at the 14th International Annual EurOMA Conference, 17-20 Jun 2007, Ankara, Turkey.

de Kervenoael, R., & Ozturkcan, S. (2007). Dimensionalizing E-Grocery Shopping ‘In Practice’: An Illustration Through Turkish Consumers’ Front-Loading Activities. Paper presented at the 3rd International Conference on Business, Management, and Economics, 13-17 Jun 2007, Izmir, Turkey.

de Kervenoael, R., & Ozturkcan, S. (2007). ‘It’s in Her Eyes’- A ‘Barometer’ for EU Accession Through Female Perceptions of Role Portrayals in Advertising: A Cross-Cultural Study of Ukraine and Turkey. Paper presented at the 36th European Marketing Academy (EMAC) Conference, 25-27 May 2007, Reykjavik, Iceland.

Elms, J., Dunphy, C., de Kervenoael, R., & Ozturkcan, S. (2007). 'It’s in His Eyes': The Negotiation and Interpretation of Masculinity Using the Dolce et Gabbana’s 2005 Print Advertising Campaign. Paper presented at the 4th Workshop on Interpretive Consumer Research (EIASM), 26-27 Apr 2007, Marseilles, France.

2005

Conferences

Ozturkcan, S. (2005). Identification in Hyper-Loyal Brand Communities. Paper presented at the 2nd Annual Management Congress at Mugla University, 17 Feb 2005, Mugla, Turkey.

2002

Conferences

Ozturkcan, S. (2002). Globalization and Economic Growth. Paper presented at the 11th Annual IMDA Conference, 20-24 Jul 2002, Antalya, Turkey.

Ozturkcan, S. (2002). Cultural Recognition in One-to-one Internet Advertising. Paper presented at the 11th Annual IMDA Conference, 20-24 Jul 2002, Antalya, Turkey.