Publications

2023 

1. Ozturkcan, S. (forthcoming). Technology and disaster relief: The Türkiye-Syria earthquake case study. In L. Aldieri (Ed.), Innovation - Research and development for human, economic and institutional growth [Part of the book series "Business, management and economics," Series Editor: Taufiq Choudhry]. London: IntechOpen. ISBN: 978-1-83768-997-2. https://dx.doi.org/10.5772/intechopen.111612 

2. Ozturkcan, S. & Kitapci, O. (2023). A Sustainable Solution for the Hospitality Industry: The QR Code Menus. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869231181599

3. Merdin-Uygur, E., & Ozturkcan, S. (2023). Consumers and service robots: Power relationships amid COVID-19 pandemic. Journal of Retailing and Consumer Services, 70(January), 103174. https://doi.org/10.1016/j.jretconser.2022.103174 

4. Ozturkcan, S. (2023). The right-to-repair movement: Sustainability and consumer rights. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869231178037 

5. Angelakis, A., Inwinkl, P., Ozturkcan, S., Berndt, A., Winkler, R., & Hodzic, N. (2023). Female CEOs: A structured literature review. Paper presented at the International Symposium in Business (in partnership with the British Academy of Management), 24-28 July 2023, Greece.

6. Toral Manson, I., Ozturkcan, S., & Jain, H. (2023). Revolutionizing responsible fashion retail with metaverse: Exploring Generation Z's perceptions. Paper presented at the Academy of Marketing Conference: From Revolution to Revolutions, 3-6 July 2003, University of Birmingham, UK.

7. Merdin-Uygur, E., & Ozturkcan, S. (2023). The effect of human interference in robotic service failures on customer comfort and customer aggression. Paper presented at the Academy of Marketing Conference: From Revolution to Revolutions, 3-6 July 2003, University of Birmingham, UK.

8. Merdin-Uygur, E., & Ozturkcan, S. (2023). The effect of human interference in robotic service failures on customer comfort and customer aggression. Paper presented at Frontiers in Service, 15-18 Jun 2023, Maastricht, the Netherlands.

9. Ozturkcan, S., & Merdin-Uygur, E. (2023). Mapping the landscape of service robots in hospitality: A bibliometric analysis. Paper presented at the 4th International Hospitality Conference on Hospitality Robotics: Engineering, Experience, Ethics, 8-9 Jun 2023, Amsterdam, the Netherlands.

10. Ozturkcan, S., Merdin-Uygur, E., Yilmaz, F., & Ince, O. (2023). Human-robot partners in healthcare services. Paper presented at the AIRSI2023 The Metaverse Conference, 15-17 May 2023, University of Zaragoza, Spain.

11. Makul, S., Ozturkcan, S., Kitapci, O., & Merdin-Uygur, E. (2023). Navigating the new norm in restaurants: To continue (or not) with the QR- code menus. Paper presented at the AIRSI2023 The Metaverse Conference, 15-17 May 2023, University of Zaragoza, Spain.

12. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2023). Gender (still) matters in the crisis communication: A sentiment-based analysis of German higher education leaderships' online posts in the context of COVID-19. Paper presented at the 25th Hochschulmanagement Workshop-Conference, 23-24 Feb 2023, University of Vienna.

13. Ozturkcan, S., Kasap, N., Arin, I., & Saygin, Y. (2023). Reflections of social support on Twitter: The Case of the Soma mine disaster in Turkey. In B. Alareeni, A. Hamdan, R. Khamis, & R. El Khouryand (Eds.), Digitalisation: Opportunities and challenges for business Vol.2 [Part of the Lecture Notes in Networks and Systems] (pp. 79-88). Cham: Springer. https://doi.org/10.1007/978-3-031-26956-1_8 

Work-in-Progress

• Service robot failures: The role of human interference and customer aggression on customer comfort and attitudes

• Social media analysis of Sweden’s flygskam movement

• Gender differences in leaders crisis communication: A sentiment-based analysis of German higher education leaderships' online posts

• Unlocking the power of emojis in cross-cultural brand communication

• Emotions unveiled: Detecting COVID-19 fake news on social media

• Fake news in business and management literature: A systematic review of definitions, theories, methods, and implications

2022 

14. Ozturkcan, S., Senel, K., & Ozdinc, M. (2022). Framing the central bank digital currency (CBDC) revolution. Technology Analysis & Strategic Management. Advance online publication. https://doi.org/10.1080/09537325.2022.2099261 

15. Ozturkcan, S., & Merdin-Uygur, E. (2022). Humanoid service robots: The future of healthcare? Journal of Information Technology Teaching Cases, 12(2), 163-170. https://doi.org/10.1177/20438869211003905  - amongst the most-cited articles 

16. Ozturkcan, S. (2022). Sustainable branding in global fast-fashion: Consumers' and distant supply chain stakeholders' solidarity via social media. In J. Bhattacharyya, M. S. Balaji, Y. Jiang, J. Azer, & C. Hewege (Eds.), Dealing with socially responsible consumers: Studies in marketing (pp. 299-314). Palgrave Macmillan. https://doi.org/10.1007/978-981-19-4457-4_17  

17. Akiskali, T., Kitapci, O., & Ozturkcan, S. (2022). Service robots in the hospitality industry: A state-of-the-art literature review. In P. Buonincontri, L. Errichiello, R. Micera, & G. Del Chiappa (Eds.), Tourism, Hospitality and Culture 4.0: shifting towards the metaverse [Tourism Studies on the Mediterranean Region, Vol.2] (pp. 75-96). McGraw-Hill. ISBN: 978-99-386-5555-5.  

18. Ozturkcan, S., & Merdin-Uygur, E. (2022). Conceptualizing opportunities and challenges relevant to the inclusion of humanoid service robots in the context of COVID-19. In T. Ahram & R. Taiar (Eds.), Human interaction, emerging technologies, and future Systems V (pp. 153–158). Springer. https://doi.org/10.1007/978-3-030-85540-6_20 

19. Ozturkcan, S., Arin, I., Kasap, N., and Saygin, Y. (2022). Twitter reflections on Syrian conflict from Turkey. In B. Alareeni & A. Hamdan (Eds.), Financial Technology (FinTech), Entrepreneurship, and Business Developmen (pp. 833–857). Lecture Notes in Networks and Systems, vol 486. Springer. https://doi.org/10.1007/978-3-031-08087-6_58.

20. Ozturkcan, S., Kasap, N., Arin, I., & Saygin, Y. (2022). Reflections of social support on Twitter: The case of the Soma mine disaster in Turkey. Paper presented at the International Conference on Business and Technology (ICBT’2022), 12-13 Nov 2022, Istanbul, Turkey.

21. Johnson, E.R., Martinez, M.C., & Ozturkcan, S. (2022). Complications in big data-based communication in the wake of COVID-19: A comparison of North American and Nordic practices of multinational healthcare corporations. Paper presented at the Engineering and Technology Management Summit 2022, 20-21 October 2022, Istanbul, Turkey.

22. Merdin-Uygur, E., & Ozturkcan, S., (2022). Robots falling flat on the marketers’ faces. Paper presented at the Unanticipated and Unintended Consequences of Service Robots in the Frontline - Online Workshop, 15 Sep 2022, University of Surrey, the UK.

23. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2022). How do university rectors and vice-rectors communicate in times of crises such as the COVID-19 pandemic? A sentiment-based study. Paper presented at the British Academy of Management - International Symposium in Finance, 29-31 Jul 2022, Kissamos, Crete, Greece.

24. Merdin-Uygur, E., & Ozturkcan, S. (2022). The emerging “we” tribe of human-robot partners in consumption spaces. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

25. Tanaltay, A., Ozturkcan, S., & Kasap, N. (2022). Unpacking emotion on social media marketing in global and emerging local market contexts with evidence from big data. Paper presented at theAIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

26. Tanaltay, A., Ozturkcan, S., & Kasap, N. (2022). A cross-cultural analysis of emoticon utilization in social media branding communication. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

27. Farhoudinia, B., Ozturkcan, S., & Kasap, N. (20229. Lexicon-based sentiment analysis of fake news on social media. Paper presented at the AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

28. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., & Rozkopal, V. (2022). How do university rectors communicate in times of crises such as the COVID-19 pandemic? A Sentiment-Based Study. Paper presented at the 10th International Conference on Contemporary Marketing Issues, 8-10 Jul 2022, Naxos, Greece. - Best Paper Award

29. Ozturkcan, S., & Ozdinc, M. (2022). Producotting: The co-creative spin-off of boycotting and buycotting. Paper accepted to the Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

30. Tufan, P., Ozturkcan, S., & Ozdinc, M. (2022). How does collectively seeking social media community support help employees solve organizational injustice-related problems? An analysis of Twitter Big Data. Paper accepeted at the Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

31. Ozturkcan, S. (2022) Sağlık hizmetlerinde insansı robotların kullanımı (Using humanoid robots in healthcare services). Paper presented at the 3. Uluslararası Sağlıkta Yapay Zeka Kongresi (3rd International Conference on AI in Healthcare), 11-13 May 2022, Online. 

32. Akiskali, T., Kitapci, O., & Ozturkcan, S. (2022). Dataset - Literature on service robots in the hospitality industry [Data set]. Zenodo. https://doi.org/10.5281/zenodo.6827945

33. Ripley Johnson, E., Castaño Martínez, M., & Ozturkcan, S. (2022). Interview data on challenges in big data-based communication amid C19 [Data set]. Zenodo. https://doi.org/10.5281/zenodo.6344804

2021

34. Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app.  Journal of Information Technology Teaching Cases, 11( 1), 8-13. https://doi.org/10.1177/2043886920947110 - the top most-read article in the journal 

35. Senel, K., Ozdinc, M., & Ozturkcan, S. (2021). SPE approach for robust estimation of SIR model with limited and noisy data: The case for COVID-19. Disaster Medicine and Public Health Preparedness, 15(3), e8-e22. https://doi.org/10.1017/dmp.2020.220

36. Ozturkcan, S. (2021). Fashion accessory brand development via up-cycling of throwaway clothes – the case of Chapputz. In J. Bhattacharyya, M. K. Dash, C. Hewege, S. B. Makam, & L. W. Marc (Eds.), Social and sustainability marketing: A casebook for reaching your socially responsible consumers through marketing science (pp.563–574). Routledge.

37. Ozturkcan, S., Arin, I., Kasap, N. & Saygin, Y. (2021). Twitter reflections on Syrian Conflict from Turkey. Paper presented at the International Conference on Business & Technology (ICBT 2021), 6-7 Nov 2021, Istanbul, Turkey. - Best Paper Award

38. Ozturkcan, S., & Merdin-Uygur, E. (2021). Conceptualizing opportunities and challenges relevant to the inclusion of humanoid service robots in the context of COVID-19. Paper presented at the 5th International Conference on Human Interaction and Emerging Technologies (IHIET 2021), 27-29 Aug 2021, Paris, France.

39. Ozturkcan, S. (2021). Conceptualizing consumer paradoxes towards the central bank digital currency (CBDC) in the context of COVID-19. Paper presented at the AIRSI2021 Conference: Technologies 4.0 in Tourism, Services & Marketing, 12-14 Jul 2021, University of Zaragoza, Spain, pg. 62-68.

40. Ozturkcan, S. (2021). Central bank digital currency in the context of COVID-19: What the future holds for marketers and consumers? Paper presented at the Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online.

41. Merdin-Uygur, E., & Ozturkcan, S. (2021). Consumer Attitudes towards low vs. high power robotic services and the COVID-19 pandemic. Paper presented at the Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online. 

42. Ishäll, L., Aktas, V., Bjursell, C., Ozturkcan, S., & Backlund, J. (2021). Experiences of the effects of digitalisation on learning, social interactions and the work environment: A qualitative pilot study during a global pandemic (Upplevelser av digitaliseringens effekter på lärandet, sociala interaktioner och arbetsmiljön: En kvalitativ pilotstudie under global pandemi). Paper presented at the FALF - Forum for Working Life Research - Digital Conference, 14-16 Jun 2021, Sweden.

2020

43. Şengün, S., & Ozturkcan, S. (2020). Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey," Studies on Marketing Insights, 4(1), 44-56.

44. Senel, K., Ozdinc, M., Ozturkcan, S., & Akgul, A. (2020), "Instantaneous R for COVID-19 in Turkey: Estimation by Bayesian statistical inference. Turkiye Klinikleri Journal of Medical Sciences, 40(2), 127-131. https://doi.org/10.5336/medsci.2020-76462 

45. Ozdinc, M., Senel, K., Ozturkcan, S., & Akgul, A. (2020). Predicting the progress of COVID-19: The case for Turkey, Turkiye Klinikleri Journal of Medical Sciences, 40(2), 117-119. https://doi.org/10.5336/medsci.2020-75741 

46. Ozturkcan, S. (2020). The deadly gamification challenge of #BlueWhale.  In A. L. Brooks & E. Brooks (Eds.), Games, gamification and accessible games [Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 328)] (pp.785–787). Springer International Publishing.

47. Ozturkcan, S., & Ozdinc, M. (2020). A deadly game user experience: The case of #BlueWhaleChallenge.  In B. Bostan (Ed.), Game user experience and player-centered design (pp.395-407). Springer International Publishing. https://doi.org/10.1007/978-3-030-37643-7_18

2019

48. Ozturkcan, S., Kasap, N., Tanaltay, A., & Ozdinc, M. (2019). Analysis of tweets about football: 2013 and 2018 leagues in Turkey. Behaviour & Information Technology, 38(9), 887-899. https://doi.org/10.1080/0144929X.2019.1583284 

49. Fiş, A.M., Ozturkcan, S., & Gür, F. (2019). Being a woman entrepreneur in Turkey: Life role expectations and entrepreneurial self-efficacy," SAGE Open, 9(2), 1–19. https://doi.org/10.1177/2158244019846192

50. Ozturkcan, S. (2019). PASHA Bank Turkey: An international marketing strategy for an investment and corporate bank," SAGE Business Cases, http://dx.doi.org/10.4135/9781526469885, 

51. Ozturkcan, S., & Tuncalp, D. (2019). TazeDirekt.com: The branding charm or the operational Basics?” chapter in Case studies in food retailing and distribution. In J. Byron & D. Medway (Eds.), Case studies in food retailing and distribution (pp.37-52). Woodhead Publishing Limited. https://doi.org/10.1016/b978-0-08-102037-1.00004-9. 

52. Ozturkcan, S., Kasap, N., Ozdinc, M., & Tanaltay, A. (2019). Digital national currency: Example of Sweden and e-Krona," 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, 2-3 Dec 2019, Valencia, Spain.

53. Ozturkcan, S. (2019). The deadly gamification challenge of #BlueWhale," ArtsIT 2019 – 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, 6-8 Nov 2019, Aalborg, Denmark. 

54. Ozturkcan, S. (2019), "Digital national currency: coming soon to a market near you," TUBITAK 2221 Seminar in Sabanci University SOM.

2018

55. Ozturkcan, S., & Yolbulan-Okan, E. (Eds.). (2018). Marketing management in Turkey (Marketing in emerging markets, Volume). Emerald Publishing Limited.

56. Ozturkcan, S., & Yolbulan-Okan, E. (2018). Introduction. In S. Ozturkcan & E. Yolbulan-Okan (Eds.), Marketing management in Turkey (Marketing in emerging markets, Volume) (pp.3-8). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78714-557-320181002 

57. Ozturkcan, S. (2018). Game prosumption. In N. Lee (Ed.), Encyclopedia of computer graphics and games. Springer International Publishing. https://doi.org/10.1007/978-3-319-08234-9_133-1 

58. Ozturkcan, S. (2018). "Virtual reality retailing. In N. Lee (Ed.), Encyclopedia of computer graphics and games. Springer International Publishing. https://doi.org/10.1007/978-3-319-08234-9_163-1

59. Ozturkcan, S. (2018). The rise and fall of a fake psychologist as an Instagram celebrity," In T. Tuten & M.R. Solomon (Eds.), Social media marketing (3rd ed.) (pp.104-106). Sage Publications.

60. Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., & Ozturkcan, S. (2018). A study of Swedish eyewear retailer's smartphone-based augmented reality application. Paper presented at the Engineering Technology Management Summit, 4-5 Oct 2018, Istanbul, Turkey, (p.350-355).

61. Ozturkcan, S., and Merdin-Uygur, E. (2018). Will robots conquer services? Attitudes towards anthropomorphic service robots. Paper presented at the 9th International Research Symposium in Service Management (IRSSM-9), 23-27 Jul 2018, Ljubljana, Slovenia, (p.37). 

62. Ozturkcan, S. (2018). Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids [Preprint]. SageSubmissions. https://doi.org/10.31124/advance.7039502 

63. Ozturkcan, S. (2018). PASHA Bank Turkey: An inter-regional marketing strategy [Case study]. The Case Centre, Reference no. 518-0023-1.

2017

64. Ozturkcan, S., Kasap, N., Çevik, M., & Zaman, T. (2017). An analysis of the Gezi park social movement tweets. Aslib Journal of Information Management, 69(4), 426-440. https://doi.org/10.1108/AJIM-03-2017-0064

65. Tuncalp, D., & Ozturkcan, S. (2017). Teaching note - Diageo in Turkey: The lion’s milk versus global spirits. In A. Adhikari & S. Roy (Eds.), Instructor's manual for strategic marketing cases in emerging markets (pp.27-34). Springer International Publishing. https://doi.org/10.1007/978-3-319-52697-3_4 

66. Tuncalp, D., & Ozturkcan, S. (2017). Diageo: drinking lion's milk in Turkey. In A. Adhikari & S. Roy (Eds.), Strategic marketing cases in emerging economies (pp.47-60). Springer International Publishing. https://doi.org/10.1007/978-3-319-51545-8_4

67. Ozturkcan, S., & Tuncalp, D. (2017). iGaranti: Expanding the frontiers of mobile banking innovation.  In S. Roy, D. Mutu, & B. Nguyen (Eds.), Services marketing cases in emerging markets (pp.89-106). Springer International Publishing. https://doi.org/10.1007/978-3-319-32970-3_10

2016

68. Ozturkcan, S., & Şengün, S. (2016). Pleasure in pain: How accumulation in gaming systems produce grief.  In B. Bostan (Ed.), Gamer psychology and behaviour (pp.41-55). Springer International Publishing. https://doi.org/10.1007/978-3-319-29904-4_3

69. Fiş, A.M., &  Ozturkcan, S. (2016). Effects of essentialism on entrepreneurial intentions and efficacy. Paper presented at the 19th EBES Conference, 26-28 May 2016, Istanbul, Turkey. 

2015

70. Ozturkcan, S., & Şengün, S. (2015). Gaining rewards vs. avoiding loss: When does gamification stop being fun?  In D. Davis & H. Gangadharbatla (Eds.), Handbook of research on trends in gamification (pp.48-72). IGI-Global. https://doi.org/10.4018/978-1-4666-8651-9.ch003 

71. Ozturkcan, S., & Gümüş, B. (2015). Sustaining Competitive Advantage: Turk Telekom.  In D. West, J. Ford, & E. Ibrahim (Eds.), Strategic marketing: Creating competitive advantage (3rd ed.) (pp.519-525). Oxford University Press.

72. Çevik, M., Ozturkcan, S., & Kasap, N. (2015). Social media analytics: Big data approach for Twitter (Sosyal medya analitiği: Twitter için büyük veri yaklaşımı). In 20th National Marketing Congress (20. Ulusal Pazarlama Kongresi) (pp.145-148).

2014

73. Ozturkcan, S. (2014). WINNERS / V. Effie advertisement effectiveness competition - 2013 (KAZANANLAR / V. Effie reklam etkinliği yarışması - 2013), Advertising Foundation Publications (Reklamcılık Vakfı Yayınları): Istanbul. ISBN 9786056263729. 

74. Ozturkcan, S., Genç, E.A., & Uysal, O. (2014). You are what you check-in: Socially created values of places and online identity formation. European Journal of Research on Social Studies, 1(1), 76-79.

75. Yurdakul, H., & Ozturkcan, S. (2014). Management practices in Kingdom of Saudi Arabia: Exploring perspectives of Saudi managers and Middle East expats. Paper presented at the ITMAR -2014, 20-21 Oct 2014, Istanbul, Turkey, Vol. 1, (p. 231-248), ISBN: 978-969-9948-24-4.

76. Gümüş, B., Varnalı, K., & Ozturkcan, S. (2014). Adoption of really new products: Retro appearance and the bandwagon effect. Paper presented at the 5th EMAC Regional Conference, 24-26 Sep 2014, University of Katowice, Poland, (p. 73-80). ISBN: 978-83-7875-210-3.

77. Ozturkcan, S. (2014). Technology acceptance of students: An analysis of 100% online graduate program,” III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy, (p.220).

78. Ozturkcan, S., Genç, E.A., & Uysal, O. (2014). You are what you check-in: Socially created values of places and online identity formation,” III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy, (p.216).

79. Ozturkcan, S., & Gürsoy, G. (2014). On-line reviews’ impact on trust building. Paper presented at the Global Conference on Business and Finance, Jan 6-9, 2014, Honolulu, Hawaii, US, (p. 350-360). - Best in Session Award.

2013

80. Ozturkcan, S. (2013). Marketing strategy in shopping mall management (AVM yönetiminde pazarlama stratejisi),” AVM Gazette.

2012

81. Ozturkcan, S., Kasap, N., & Eryarsoy, E. (2012). M-Goverment user acceptance potential: Cluster analysis and decision tree approach (M-Devlet kullanıcı kabul potansiyeli: Kümeleme analizi ve karar ağacı yaklaşımı)," Journal of Economics and Administrative Sciences  (C.Ü. İktisadi ve İdari Bilimler Dergisi), 13(2), 87-111.