Publications

2023 

1. Merdin-Uygur, E., and Ozturkcan, S. (2023), "Consumers and Service Robots: Power Relationships amid COVID-19 Pandemic," Journal of Retailing and Consumer Services, Volume 70, Issue January, Pages 103174. https://doi.org/10.1016/j.jretconser.2022.103174 

2. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., and Rozkopal, V. "Gender (Still) Matters in the Crisis Communication: A Sentiment-Based Analysis of German Higher Education Leaderships' Online Posts in the Context of COVID-19,"  25th Hochschulmanagement Workshop-Conference, 23-24 Feb 2023, University of Vienna.

3. Merdin-Uygur, E., and Ozturkcan, S. "The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression," Frontiers in Service, 15-18 Jun 2023, Maastricht, the Netherlands.

4. Ozturkcan, S., and Merdin-Uygur, E. "Mapping the Landscape of Service Robots in Hospitality: A Bibliometric Analysis," 4th International Hospitality Conference on Hospitality Robotics: Engineering, Experience, Ethics, 8-9 Jun 2023, Amsterdam, the Netherlands.

5. Ozturkcan, S., Kasap, N., Arin, I., and Saygin, Y. (2023), "Reflections of Social Support on Twitter: The Case of the Soma Mine Disaster in Turkey," chapter in Digitalisation: Opportunities and Challenges for Business Vol.2 [Part of the Lecture Notes in Networks and Systems] vol. 621, edited by Bahaaeddin Alareeni, Allam Hamdan, Reem Khamis, and Rim El Khouryand, Springer: Cham. https://doi.org/10.1007/978-3-031-26956-1_8

Work-in-Progress

• Crisis as Catalyzer of Technological Adoption: Evidence from Fintech Services

• Social Media Analysis of Sweden’s Flygskam Movement

• Gender Differences in Leaders Crisis Communication: A Sentiment-Based Analysis of German Higher Education Leaderships' Online Posts

• Exploring Cross-Cultural Differences in Emoji Use in Social Media Branding Communication

• Feeling the Fact from the Fiction: Emotion-Based Analysis of COVID-19 Fake News on Social Media

• Revolutionizing Responsible Fashion Retail with Metaverse: Exploring Generation Z's Perceptions 

• Service Robot Failures: The Role of Human Interference and Customer Aggression on Customer Comfort and Attitudes

• The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression

• How Humans React to Robot Failures Caused by Physical Human Interference?

• Revolutionizing Disaster Relief Efforts through AI and Emerging Technologies: The Türkiye-Syria Earthquake Case Study

• Human-robot partners in healthcare services

• A Systematic Literature Review of Fake News: Motivations, Theories, and Methods

• The Right-to-Repair movement: Sustainability and Consumer Rights

2022 

6. Ozturkcan, S., Senel, K., and Ozdinc, M. (2022), "Framing the Central Bank Digital Currency (CBDC) Revolution," Technology Analysis & Strategic Management. https://doi.org/10.1080/09537325.2022.2099261

7. Ozturkcan, S., and Merdin-Uygur, E. (2022), "Humanoid Service Robots: The Future of Healthcare?" Journal of Information Technology Teaching Cases, Volume 12, Issue 2, Pages 163-170. https://doi.org/10.1177/20438869211003905  - amongst the most-cited articles in the journal 

8. Ozturkcan, S. (2022), "Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media," chapter in Dealing with Socially Responsible Consumers: Studies in Marketing, edited by Jishnu Bhattacharyya, MS Balaji, Yangyang Jiang, Jaylan Azer, and Chandana Hewege, p. 299-314. Palgrave Macmillan, Singapore. ISBN: 978-981-19-4456-7. https://doi.org/10.1007/978-981-19-4457-4_17 

9. Akiskali, T., Kitapci, O. and Ozturkcan, S. (2022), “Service robots in the hospitality industry: A state-of-the-art literature review,” chapter in “Tourism, Hospitality and Culture 4.0: shifting towards the metaverse [Tourism Studies on the Mediterranean Region, Vol.2], guest edited by Giacomo Del Chiappa, edited by Piera Buonincontri, Luisa Errichiello, and Roberto Micera, p. 75-96. McGraw-Hill, Milano. ISBN: 978-99-386-5555-5. 

10. Ozturkcan S., and Merdin-Uygur E. (2022), "Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19" chapter in Human Interaction, Emerging Technologies, and Future Systems V, edited by Tareq Ahram, and Redha Taiar, p. 153–158. Springer: Cham. https://doi.org/10.1007/978-3-030-85540-6_20

11. Ozturkcan, S., Arin, I., Kasap, N., and Saygin, Y. (2022), "Twitter Reflections on Syrian Conflict from Turkey," chapter in Financial Technology (FinTech), Entrepreneurship, and Business Development [Part of the Lecture Notes in Networks and Systems] vol. 486, edited by Bahaaeddin Alareeni and Allam Hamdan, p. 833–857. Springer: Cham. https://doi.org/10.1007/978-3-031-08087-6_58.

12. Ozturkcan, S., Kasap, N., Arin, I., and Saygin, Y., "Reflections of Social Support on Twitter: The Case of the Soma Mine Disaster in Turkey," International Conference on Business and Technology (ICBT’2022), 12-13 Nov 2022, Istanbul, Turkey. 

13. Johnson, E., R.,  Martínez, M. C., and Ozturkcan, S., "Complications in big data-based communication in the wake of COVID-19: A comparison of North American and Nordic practices of multinational healthcare corporations," Engineering and Technology Management Summit 2022, 20-21 Oct 2022, Istanbul, Turkey. 

14. Merdin-Uygur, E., and Ozturkcan, S., "Robots falling flat on the marketers’ faces," Unanticipated and Unintended Consequences of Service Robots in the Frontline - Online Workshop, 15 Sep 2022, University of Surrey, the UK.

15. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., and Rozkopal, V., "How do University Rectors and Vice-Rectors Communicate in Times of Crises such as the COVID-19 Pandemic? A Sentiment-Based Study," British Academy of Management - International Symposium in Finance, 29-31 Jul 2022, Kissamos, Crete, Greece.

16. Merdin-Uygur, E., and Ozturkcan, S., "The emerging “we” tribe of human-robot partners in consumption spaces," AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

17. Tanaltay, A., Ozturkcan, S., and Kasap, N., "Unpacking Emotion on Social Media Marketing in Global and Emerging Local Market Contexts with Evidence from Big Data," AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

18. Tanaltay, A., Ozturkcan, S., and Kasap, N., "A Cross-Cultural Analysis of Emoticon Utilization in Social Media Branding Communication," AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

19. Farhoudinia, B., Ozturkcan, S., and Kasap, N., "Lexicon-based sentiment analysis of fake news on social media," AIRSI2022 Conference: Technologies 4.0 in Tourism, Services & Marketing, 11-13 Jul 2022, University of Zaragoza, Spain.

20. Angelakis, A., Inwinkl, P., Berndt, A., Ozturkcan, S., Zelenajova, A., and Rozkopal, V., "How do University Rectors Communicate in Times of Crises such as the COVID-19 Pandemic? A Sentiment-Based Study," 10th International Conference on Contemporary Marketing Issues, 8-10 Jul 2022, Naxos, Greece. - Best Paper Award

21. Ozturkcan, S., and Ozdinc, M., "Producotting: The Co-creative Spin-off of Boycotting and Buycotting," Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

22. Tufan, P., Ozturkcan, S., and Ozdinc, M., "How does collectively seeking social media community support help employees solve organizational injustice-related problems? An analysis of Twitter Big Data," Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 Jul 2022, University of Huddersfield, U.K. 

23. Ozturkcan, S., "Sağlık Hizmetlerinde İnsansı Robotların Kullanımı (Using Humanoid Robots in Healthcare Services)," 3. Uluslararası Sağlıkta Yapay Zeka Kongresi (3rd International Conference on AI in Healthcare), 11-13 May 2022, Online. 

24. Akiskali, T., Kitapci, O., and Ozturkcan, S. (2022). Dataset - Literature on service robots in the hospitality industry [Data set]. Zenodo. https://doi.org/10.5281/zenodo.6827945

25. Ripley Johnson, E., Castaño Martínez, M., and Ozturkcan, S. (2022). Interview data on challenges in big data-based communication amid C19 [Data set]. Zenodo. https://doi.org/10.5281/zenodo.6344804

2021

26. Ozturkcan, S. (2021), "Service Innovation: Using Augmented Reality in the IKEA Place App," Journal of Information Technology Teaching Cases, Volume 11, Issue 1, Pages 8-13. https://doi.org/10.1177/2043886920947110 - the top most-read article in the journal 

27. Senel, K., Ozdinc, M., and Ozturkcan, S. (2021), "SPE Approach for Robust Estimation of SIR Model with Limited and Noisy Data: The Case for COVID-19," Disaster Medicine and Public Health Preparedness, Volume 15, Issue 3, Pages e8-e22. https://doi.org/10.1017/dmp.2020.220

28. Ozturkcan, S. (2021), "Fashion Accessory Brand Development via Up-cycling of Throwaway Clothes – the Case of Chapputz," chapter in Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, edited by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, and Lim Weng Marc, p.563–574. Routledge: Florida, USA. ISBN 9780367553630. 

29. Ozturkcan, S., Arin, I., Kasap, N. and Saygin, Y., "Twitter Reflections on Syrian Conflict from Turkey," The International Conference on Business & Technology (ICBT 2021), 6-7 Nov 2021, Istanbul, Turkey. - Best Paper Award

30. Ozturkcan, S., and Merdin-Uygur, E., "Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19," 5th International Conference on Human Interaction and Emerging Technologies (IHIET 2021), 27-29 Aug 2021, Paris, France.

31. Ozturkcan, S., "Conceptualizing Consumer Paradoxes towards the Central Bank Digital Currency (CBDC) in the context of COVID-19," AIRSI2021 Conference: Technologies 4.0 in Tourism, Services & Marketing, 12-14 Jul 2021, University of Zaragoza, Spain, pg. 62-68.

32. Ozturkcan, S., "Central Bank Digital Currency in the Context of Covid-19: What the Future Holds for Marketers and Consumers?" Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online.

33. Merdin-Uygur, E., and Ozturkcan, S., "Consumer Attitudes towards Low vs. High Power Robotic Services and the Covid Pandemic," Annual Conference of the Academy of Marketing: Reframing Marketing Priorities, 5-7 Jul 2021, Online. 

34. Ishäll, L., Aktas, V., Bjursell, C., Ozturkcan, S., and Backlund, J., "Experiences of the effects of digitalisation on learning, social interactions and the work environment: A qualitative pilot study during a global pandemic (Upplevelser av digitaliseringens effekter på lärandet, sociala interaktioner och arbetsmiljön: En kvalitativ pilotstudie under global pandemi)," FALF - Forum for Working Life Research - Digital Conference, 14-16 Jun 2021, Sweden.

2020

35. Şengün, S., and Ozturkcan, S. (2020), "Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey," Studies on Marketing Insights, Volume 4, Issue 1, Pages 44-56.

36. Senel, K., Ozdinc, M., Ozturkcan, S., and Akgul, A. (2020), "Instantaneous R for COVID-19 in Turkey: Estimation by Bayesian Statistical Inference," Turkiye Klinikleri Journal of Medical Sciences, Volume 40, Issue 2, Pages 127-131. https://doi.org/10.5336/medsci.2020-76462 

37. Ozdinc, M., Senel, K., Ozturkcan, S., and Akgul, A. (2020), "Predicting the Progress of COVID-19: The Case for Turkey," Turkiye Klinikleri Journal of Medical Sciences, Volume 40, Issue 2, Pages 117-119. https://doi.org/10.5336/medsci.2020-75741 

38. Ozturkcan, S. (2020), "The Deadly Gamification Challenge of #BlueWhale," chapter in Games, Gamification and Accessible Games [Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 328)], edited by Anthony L. Brooks, and Eva Brooks, p.785–787. Springer International Publishing: Cham, Switzerland. 

39. Ozturkcan, S., and Ozdinc, M. (2020), "A Deadly Game User Experience: The Case of #BlueWhaleChallenge," chapter in Game User Experience and Player-Centered Design, edited by Barbaros Bostan, p.395-407, Springer International Publishing: Cham, Switzerland. https://doi.org/10.1007/978-3-030-37643-7_18

2019

40. Ozturkcan, S., Kasap, N., Tanaltay, A., and Ozdinc, M. (2019), "Analysis of Tweets about Football: 2013 and 2018 leagues in Turkey," Behaviour & Information Technology, Volume 38, Issue 9, Pages 887-899. https://doi.org/10.1080/0144929X.2019.1583284

41. Fiş, A.M., Ozturkcan, S., and Gür, F. (2019),  "Being a Woman Entrepreneur in Turkey: Life Role Expectations and Entrepreneurial Self-Efficacy," SAGE Open, Volume 9, Issue 2, Pages 1–19. https://doi.org/10.1177/2158244019846192

42. Ozturkcan, S. (2019), "PASHA Bank Turkey: An International Marketing Strategy for an Investment and Corporate Bank," SAGE Business Cases, http://dx.doi.org/10.4135/9781526469885, Online ISBN: 9781526469885.

43. Ozturkcan, S., and Tuncalp, D. (2019), “TazeDirekt.com: The Branding Charm or the Operational Basics?” chapter in Case Studies in Food Retailing and Distribution, edited by John Byron, and Dominic Medway, p.37-52, Woodhead Publishing Limited: Cambridge. ISBN 9780081020371. eISBN 9780081020388. https://doi.org/10.1016/b978-0-08-102037-1.00004-9

44. Ozturkcan, S., Kasap, N., Ozdinc, M., and Tanaltay, A., "Digital National Currency: Example of Sweden and e-Krona," 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, 2-3 Dec 2019, Valencia, Spain.

45. Ozturkcan, S., "The Deadly Gamification Challenge of #BlueWhale," ArtsIT 2019 – 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, 6-8 Nov 2019, Aalborg, Denmark. 

46. Ozturkcan, S. (2019), "Digital National Currency: coming soon to a market near you," TUBITAK 2221 Seminar in Sabanci University SOM.

2018

47. Ozturkcan, S., and Yolbulan-Okan, E. (2018), Marketing Management in Turkey (Marketing in Emerging Markets, Volume), Emerald Publishing Limited: Bingley. ISBN 9781787540682. eISBN 9781787145573.

48. Ozturkcan, S., and Yolbulan-Okan, E. (2018), "Introduction," chapter in Marketing Management in Turkey (Marketing in Emerging Markets, Volume), edited by Öztürkcan, S., and Yolbulan-Okan, E., p.3-8, Emerald Publishing Limited: Bingley. ISBN: 9781787540682. eISBN: 9781787145573. https://doi.org/10.1108/978-1-78714-557-320181002

49. Ozturkcan, S. (2018), "Game Prosumption," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. https://doi.org/10.1007/978-3-319-08234-9_133-1

50. Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. https://doi.org/10.1007/978-3-319-08234-9_163-1

51. Ozturkcan, S. (2018), "The rise and fall of a fake psychologist as an Instagram celebrity," case in Social Media Marketing, 3e’s IM, edited by Tracy Tuten, and Michael R. Solomon, p.104-106, Sage Publications: London, UK. ISBN 978-1-5264-2386-3.

52. Wakim, R.S., Drak Al Sebai, L., Miladinovic, M., and Ozturkcan, S., "A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application," Engineering Technology Management Summit, 4-5 Oct 2018, Istanbul, Turkey, p.350-355, ISBN: 978-975-561-497-7.

53. Ozturkcan, S., and Merdin-Uygur, E., "Will robots conquer services? Attitudes towards anthropomorphic service robots," 9th International Research Symposium in Service Management (IRSSM-9), 23-27 Jul 2018, Ljubljana, Slovenia, p.37. 

54. Ozturkcan, S. (2018), "Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids," SageSubmissions. Preprint. https://doi.org/10.31124/advance.7039502 

55. Ozturkcan, S. (2018), “PASHA Bank Turkey: An Inter-Regional Marketing Strategy,” The Case Centre, Reference no. 518-0023-1.

2017

56. Ozturkcan, S., Kasap, N., Çevik, M., and Zaman, T. (2017), "An Analysis of the Gezi Park Social Movement Tweets," Aslib Journal of Information Management, Volume 69, Issue 4, Pages 426-440. https://doi.org/10.1108/AJIM-03-2017-0064

57. Tuncalp, D., and Ozturkcan, S. (2017), "Teaching Note - Diageo in Turkey: The Lion’s Milk Versus Global Spirits," chapter in Instructor’s Manual for Strategic Marketing Cases in Emerging Markets, edited by Atanu Adhikari, and Sanjit Roy, p.27-34, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-52696-6. https://doi.org/10.1007/978-3-319-52697-3_4.

58. Tuncalp, D., and Ozturkcan, S. (2017), "Diageo: Drinking Lion's Milk in Turkey," chapter in Strategic Marketing Cases in Emerging Economies, edited by Atanu Adhikari & Sanjit Roy, p.47-60, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-51543-4. https://doi.org/10.1007/978-3-319-51545-8_4

59. Ozturkcan, S., and Tuncalp, D. (2017), "iGaranti: Expanding the Frontiers of Mobile Banking Innovation," chapter in Services Marketing Cases in Emerging Markets, edited by Sanjit Roy, Dilip Mutu, and Bang Nguyen, p.89-106, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-32968-0. https://doi.org/10.1007/978-3-319-32970-3_10

2016

60. Ozturkcan, S., and Şengün, S. (2016), "Pleasure in Pain: How Accumulation in Gaming Systems Produce Grief" chapter in Gamer Psychology and Behaviour, edited by Barbaros Bostan, p.41-55, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-29903-7. https://doi.org/10.1007/978-3-319-29904-4_3

61. Fiş, A.M., and Ozturkcan, S., "Effects of Essentialism on Entrepreneurial Intentions and Efficacy," 19th EBES Conference, 26-28 May 2016, Istanbul, Turkey. 

2015

62. Ozturkcan, S., and Şengün, S. (2015) "Gaining Rewards vs. Avoiding Loss: When Does Gamification Stop Being Fun?," chapter in Handbook of Research on Trends in Gamification, edited by Donna Davis, and Harsha Gangadharbatla, p.48-72, IGI-Global: Hershey, USA. ISBN 978-1-4666-8651-9. https://doi.org/10.4018/978-1-4666-8651-9.ch003

63. Ozturkcan, S., and Gümüş, B. (2015) "Sustaining Competitive Advantage: Turk Telekom" case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), edited by Doug West, John Ford, and Essam Ibrahim, p.519-525, Oxford University Press: Oxford, UK. ISBN 978-0-19-968409-0.

64. Çevik, M., Ozturkcan, S., and Kasap, N., "Social Media Analytics: Big Data Approach for Twitter (Sosyal Medya Analitiği: Twitter için Büyük Veri Yaklaşımı)," 20th National Marketing Congress (20. Ulusal Pazarlama Kongresi), 10-13 Jun 2015, Eskisehir, Turkey, p.145-148.

2014

65. Ozturkcan, S. (2014), WINNERS / V. Effie Advertisement Effectiveness Competition - 2013 (KAZANANLAR / V. Effie Reklam Etkinliği Yarışması - 2013), Advertising Foundation Publications (Reklamcılık Vakfı Yayınları): Istanbul. ISBN 9786056263729. 

66. Ozturkcan, S., Genç, E.A., and Uysal, O., (2014), “You Are What You Check-In: Socially Created Values of Places and Online Identity Formation,” European Journal of Research on Social Studies, Volume 1, Issue 1, Pages 76-79.

67. Yurdakul, H., and Ozturkcan, S., “Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives of Saudi Managers and Middle East Expats,” ITMAR -2014, 20-21 Oct 2014, Istanbul, Turkey, Vol. 1, pg. 231-248, ISBN: 978-969-9948-24-4.

68. Gümüş, B., Varnalı, K., and Ozturkcan, S., “Adoption of Really New Products: Retro Appearance and the Bandwagon Effect,” 5th EMAC Regional Conference, 24-26 Sep 2014, University of Katowice, Poland, pg. 73-80, ISBN: 978-83-7875-210-3.

69. Ozturkcan, S., “Technology Acceptance of Students: An Analysis of 100% Online Graduate Program,” III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy, pg.220.

70. Ozturkcan, S., Genç, E.A., and Uysal, O., “You Are What You Check-In: Socially Created Values of Places and Online Identity Formation,” III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy, pg.216.

71. Ozturkcan, S., and Gürsoy, G., “On-line Reviews’ Impact on Trust Building,” Global Conference on Business and Finance, Jan 6-9, 2014, Honolulu, Hawaii, US, pg. 350-360. - Best in Session Award.

2013

72. Ozturkcan, S. (2013), "Marketing Strategy in Shopping Mall Management (AVM Yönetiminde Pazarlama Stratejisi),” AVM Gazette.

2012

73. Ozturkcan, S., Kasap, N., and Eryarsoy, E., (2012), "M-Goverment User Acceptance Potential: Cluster Analysis and Decision Tree Approach (M-Devlet Kullanıcı Kabul Potansiyeli: Kümeleme Analizi ve Karar Ağacı Yaklaşımı)," Journal of Economics and Administrative Sciences  (C.Ü. İktisadi ve İdari Bilimler Dergisi), Volume 13, Issue 2, Pages 87-111.