Home

Swedish-Turkish scholar specializing in the digital transformation of markets, organizations, and society. I hold a tenured position as Docent (Reader/Associate Professor) of Business Administration at Linnaeus University, Sweden, and serve as Network Professor at Sabancı Business School, Turkey. I hold full professor titles in New Media (2017, Turkey) and Marketing (2021, France), with qualifications for full professorship in Germany and Denmark.

My academic career spans nine countries. With nearly two hundred scholarly works and more than ninety courses taught, my research broadly addresses how digital technologies reshape markets, organizations, and society — from AI and service robots to branding, sustainability, and social media.

Co-founder of Robotimist. Member of the Harvard Business Review Advisory Council. Active contributor to the Baltic University Programme on Circular Economy.

Research Interests

AI & Society · Human-Robot Interaction · Service Robots · Zero-Click AI · Epistemic Justice · Responsible AI · Digital Marketing · Branding & Brand Heritage · Consumer Behavior · Social Media Analytics · Fake News & Misinformation · Sustainability · Crisis Communication · Gamification · Gender & Entrepreneurship

Selected Recent Publications

Sweden's quiet revolution: Rethinking AI training in business schools (2026) — Computers and Education Open https://doi.org/10.1016/j.caeo.2026.100363
Zero-click AI epistemic injustice and the governance of digital knowledge infrastructures (2026) — Discover Artificial Intelligence https://doi.org/10.1007/s44163-026-01164-9
Responsible AI in marketing: AI booing and AI washing cycle of AI mistrust (2025) — International Journal of Market Research https://doi.org/10.1177/14707853251379285
Human–robot collaboration in surgery (2025) — Scientific Reports https://doi.org/10.1038/s41598-025-08437-w
From cafés to clinics: Consumer attitudes toward service robot failures (2025) — International Journal of Hospitality Management https://doi.org/10.1016/j.ijhm.2025.104319

Page updated

Google Sites

Report abuse